Public Relations
A PR professional for 12 years, Karen Lustgarten has worked either on staff or consulting for an array of nonprofit organizations and businesses needing PR strategy, branding, an improved image and visibility.
Comprehensive PR services for clients include creative multi-media communications from conception to completion to market. Superb writing, editing and persuasive public speaking are the hallmark of Lustgarten Communications.
Integrated communications/marketing services for your company or nonprofit involve creating, consolidating and coordinating all internal and external eclectic communications to assure one voice with a consistent message in plain English.
Eclectic communications involves multi-media print, broadcast and social media integration such as: quality videos, Websites, print and e-newsletters, press releases, Twit-Face, blogs, brochures, speeches, op-ed pieces, political correctness messages, community affairs projects and shows, PSAs, TV commercials, ad materials and your branding and image.
All work is prepared and completed by Karen Lustgarten.
FULL-SERVICE PR
Write/Produce/Edit: Quality videos, TV segments, TV commercials, public affairs shows, Websites (design and content), Podcasts
Write/Pitch/Place: Deliverables, Press Releases, Feature Stories, Society Articles, Editorials, Profiles,
Weekly Columns, media kits, reports
Create/Write/Edit: Newsletters, Books, Brochures, Position Papers, Articles, Speeches
Develop/Promote/Market: New Programs, Seminars, Forums, Town Hall Meetings, Surveys, Events
Media Training, Crisis Management
Panel Moderator, Spokesperson
Photography: Events and Travel
Multi-Media Presentations:
“The Power of Video for Nonprofits: A Case Study”
“Israel: An Emotional Journey”
College lecture: “PR, a Brief Overview” for marketing & business majors
Testimonials
Karen,
I can’t tell you enough how much I appreciate your talent, input and all the ground work
you cover for us. You do a superlative job. You’re a PR genius! The board of directors loved the new image, branding and deliverables you created. One board member wrote: “I’m sure you’ll agree that this season our press coverage was excellent. Not only was ICA USA in the paper, but the reader could actually understand what we are trying to accomplish!” Yes, thanks to you.
Jill Cooper, Executive Director
Israel Cancer Association USA
www.icausa.org
I have known Karen Lustgarten for 30 years, from the time she was an on-air personality on the country’s first magazine show and nominated for an Emmy, to when she launched her own business and newspaper Cause Celebre, to when she became my writer and editor for every press release and speech I have made.
When I struggle with writing and using my own words, I know I can send it off to Karen to make it shine, and that is exactly what she does. She is resourceful, an excellent writer, knows where and when to use humor and has a very effective outreach. I use her for anything that has to do with delivering a message.
Linda Maslow, CEO
The Maslow Media Group, Inc.
www.maslowmedia.com
Karen Lustgarten is a talented and respected media-PR professional. In no time, she raised public awareness of our Planned Parenthood affiliate's programs and services and sustained positive press coverage for more than four years. Because of her professional demeanor, experience, creativity and persuasive writing style, 99% of her releases, pitches, columns and op-ed pieces consistently appeared in important local press--print and broadcast. Whatever focus she suggested for a story was usually the right one.
Karen was a pleasure to work with and an invaluable asset to the organization because she did it all. Besides writing everything, she created the podcasts, Web content, got speakers and moderated town hall meetings, devised and conducted surveys, developed events and outreach programs, took professional photos and recommended board members. I could always trust her judgment and advice as media-PR consultant.
Mary Capobianco, former CEO/President
Planned Parenthood, South Palm Beach & Broward Counties, Inc.